Namuhla, kungakhathaliseki ukuthi ungena esitolo, esitolo esikhulu, noma ezindlini zethu, ungabona ukupakishwa kokudla okuklanywe kahle, okusebenzayo nokulula yonke indawo.Ngokuthuthuka okuqhubekayo kwezinga lokusetshenziswa kwabantu kanye nezinga lesayensi nezobuchwepheshe, ukuthuthukiswa okuqhubekayo kwemikhiqizo emisha, izidingo zomklamo wokupakisha ukudla nazo ziya ngokuya zikhuphuka.Idizayini yokupakisha ukudla akufanele ibonise kuphela izici zokudla okuhlukene, kodwa futhi ibe nokuqonda okujulile kanye nokubamba okunembile kokubeka amaqembu abathengi.
Kuhlanganiswe neminyaka yesipiliyoni embonini yokuklama, yabelana ngamaphuzu amahlanu wokunaka edizayini yokupakisha ukudla:
Okokuqala, ohlelweni lokuklama ukupakisha ukudla, ukumiswa kwezithombe, umbhalo kanye nesizinda sephethini yokupakisha kumele kuhlanganiswe.Umbhalo osephaketheni ungaba nefonti eyodwa noma amabili kuphela, futhi umbala wangemuva umhlophe noma umbala ogcwele ojwayelekile.Iphethini yomklamo wokupakisha inomthelela omkhulu ekuthengeni kwekhasimende.Kuyadingeka ukuheha ukunaka komthengi ngangokunokwenzeka futhi uqondise umsebenzisi ukuthi ayithenge futhi ayisebenzise ngangokunokwenzeka.
Okwesibili, bonisa ngokugcwele izimpahla.Kunezindlela ezimbili eziyinhloko zokwenza lokhu.Enye iwukusebenzisa izithombe ezinemibala egqamile ukuchaza ngokucacile umsebenzisi ukuthi ukudla kudliwani.Lena edume kakhulu emaphaketheni okudla.Njengamanje, iningi labathengi bokudla ezweni lami yizingane kanye nabantu abasha.Kudingeka babe nolwazi olunembile futhi olucacile mayelana nokuthi yini okufanele ithenge, futhi kukhona amaphethini acacile okuqondisa ukuthenga kwabo ukuze bagweme ukulahlekelwa kwezomnotho kuzo zombili izinhlangothi;okwesibili, Khombisa ngokuqondile izakhiwo zokudla, ikakhulukazi ukupakishwa kokudla okusha kufanele kumakwe ngamagama abonisa izici ezibalulekile zokudla, futhi akunakuthathelwa indawo amagama azisungulele wona, njengokuthi "Cracker" kufanele amakwe ngokuthi "amabhisikidi. ";Ikhekhe Lesendlalelo" njll. Kunezincazelo zombhalo eziqondile nezinemininingwane: Kufanele futhi kube nombhalo ochazayo ofanele mayelana nomkhiqizo ephethinini yokupakisha. Manje uMnyango Wezempilo unezidingo eziqinile embhalweni wokupakishwa kokudla, okufanele ubhalwe ngokuhambisana ngokuqinile. nemithetho Ifonti yombhalo nombala osetshenzisiwe , Usayizi kufanele ufane, futhi umbhalo wohlobo olufanayo kufanele ubekwe endaweni engashintshiwe ukuze umthengi akwazi ukuwubuka kalula.
Okwesithathu, gcizelela umbala wesithombe somkhiqizo: hhayi kuphela ukupakishwa okusobala noma izithombe zombala ukuveza ngokugcwele umbala wemvelo womkhiqizo ngokwawo, kodwa ngaphezulu ukusebenzisa amathoni ezithombe abonisa izigaba ezinkulu zemikhiqizo, ukuze abathengi bakwazi. khiqiza impendulo yokuqonda efana neyesiginali., thola ngokushesha okuqukethwe kwephakheji ngombala.Manje umklamo we-VI wenkampani unombala wawo okhethekile.Lapho uklama iphethini, uphawu lokuthengisa lwenkampani kufanele luzame ukusebenzisa umbala ojwayelekile.Imibala eminingi embonini yokudla ibomvu, ephuzi, eluhlaza okwesibhakabhaka, emhlophe, njll.
Okwesine, idizayini ehlanganisiwe.Kunezinhlobonhlobo eziningi embonini yokudla.Ochungechungeni lokupakishwa komkhiqizo, kungakhathaliseki ukuthi hlobo luni, ukucaciswa, usayizi wokupakisha, umumo, umumo wokupakisha kanye nomklamo wephethini, konke kusebenzisa iphethini efanayo noma ithoni yombala ofanayo, kunikeza abantu umbono obumbene nokwenza amakhasimende akubheke.Lokho kuwukwazi ukuthi umkhiqizo ungowaluphi uhlobo.
Okwesihlanu, naka ukuklama ukusebenza kahle.Idizayini esebenzayo kuphethini yokupakisha ibonakala ikakhulukazi ezicini ezilandelayo: idizayini yokusebenza kokuvikela, okuhlanganisa ukuvikela umswakama, ukuvikela isikhutha, ukuvikela inundu, ukushaqeka, ukuvuza, i-shatter-proof, anti-extrusion, njll. ;ukuklama ukusebenza okulula, okuhlanganisa ukusebenziseka kalula kokuboniswa kwesitolo nokuthengisa, Ilungele amakhasimende ukuthwala nokusebenzisa, njll.;ukwakheka kokusebenza kokuthengisa, okungukuthi, ngaphandle kokwethulwa noma ukuboniswa kwabasebenzi bokuthengisa, ikhasimende lingaqonda umkhiqizo kuphela "ngokuzethula" kwesithombe nombhalo esikrinini sokupakisha, bese linquma ukuthenga.Indlela yokuklama yephethini yokupakisha idinga imigqa elula, amabhlogo ombala kanye nemibala enengqondo ukuze ijabulise abathengi.Uma sithatha i-Pepsi Cola njengesibonelo, ithoni eluhlaza okwesibhakabhaka kanye nenhlanganisela ebomvu efanelekile yakha isitayela sayo esiyingqayizivele sokuklama, ukuze isibonisi somkhiqizo kunoma iyiphi indawo sazi ukuthi i-Pepsi Cola.
Okwesithupha, ama-taboos wokwakheka kokupakisha Ama-tabos we-Packaging design nawo ayinkinga ephawulekayo.Amazwe ahlukene kanye nezifunda zinamasiko nezimiso ezihlukene, ngakho-ke nazo zinezintandokazi zazo kanye namaphethini angavumelekile.Kuphela uma ukupakishwa komkhiqizo kuguqulelwe kulokhu, kungenzeka ukuwina ukuqashelwa kwemakethe yendawo.Packaging design taboos zingahlukaniswa izinhlamvu, izilwane, izitshalo kanye taboos weJiyomethri, ungakwazi ukuqonda.
Isikhathi sokuthumela: Aug-23-2022