Ukupakisha ukudla kuyisigaba esishintshashintshayo nesikhula ngokusetshenziswa kokugcina esiqhubeka nokuthonywa ubuchwepheshe obusha, ukusimama kanye nemithethonqubo. Ukupakisha bekulokhu kumayelana nokuba nomthelela oqondile kubathengi emashalofini agcwele kakhulu. Ngaphezu kwalokho, amashalofu awasewona amashalofu anikezelwe kuphela emikhiqizo emikhulu. Ubuchwepheshe obusha, kusukela ekupakisheni okuguquguqukayo kuya ekunyathelisweni kwedijithali, kuvumela imikhiqizo emincane nesezingeni eliphezulu ukuthi ingene emakethe.
Amaningi abizwa ngokuthi “ama-challenger brand” ngokuvamile anenqwaba enkulu, kodwa inani lama-oda ngenqwaba ngayinye lizoba lincane kakhulu. Ama-SKU nawo ayaqhubeka nokwanda njengoba izinkampani ezinkulu zezimpahla ezipakishwe ngabathengi zihlola imikhiqizo, ukupakisha kanye nemikhankaso yokumaketha emashalofini. Isifiso somphakathi sokuphila impilo engcono nenempilo siqhuba izitayela eziningi kule ndawo. Abathengi bafuna futhi ukukhunjuzwa nokuvikelwa ukuthi ukupakisha ukudla kuzoqhubeka nokudlala indima ehamba phambili ehlobene nokuhlanzeka ekusatshalalisweni, ekubonisweni, ekusatshalalisweni, ekugcineni nasekulondolozweni kokudla.
Njengoba abathengi beba nokuqonda okwengeziwe, bathanda nokufunda okwengeziwe ngemikhiqizo. Ukupakisha okusobala kubhekisela ekupakisheni kokudla okwenziwe ngezinto ezibonakalayo, futhi njengoba abathengi bekhathazeka ngezithako ezisetshenziswa ekudleni kanye nenqubo yokukwenza, isifiso sabo sokuba nokukhanya komkhiqizo siyakhula.
Yiqiniso, imithetho idlala indima ebalulekile ekupakisheni ukudla, ikakhulukazi njengoba abathengi benolwazi oluningi kunanini ngaphambili ngokuphepha kokudla. Imithethonqubo nemithetho iqinisekisa ukuthi ukudla kuphathwa kahle kuzo zonke izici, okuholela empilweni enhle.
①Ukuguqulwa kokupakisha okuguquguqukayo
Ngenxa yezici nezinzuzo zokupakisha okuguquguqukayo, izinhlobo zokudla eziningi, ezinkulu nezincane, seziqala ukwamukela ukupakisha okuguquguqukayo. Ukupakisha okuguquguqukayo kuvela kakhulu ezitolo ukuze kube lula izindlela zokuphila eziphathwayo.
Abanikazi bemikhiqizo bafuna imikhiqizo yabo ivelele eshalofini futhi ibambe iso lomthengi ngemizuzwana emi-3-5, ukupakisha okuguquguqukayo akugcini nje ngokuletha isikhala esingama-degree angu-360 sokuphrinta, kodwa futhi kungenziwa 'kubunjwe' ukuze kudonsele ukunaka futhi kunikeze ukusebenza. Ukulula kokusetshenziswa kanye nokukhanga okuphezulu kubalulekile kubanikazi bemikhiqizo.
Izinto eziqinile kanye nokwakhiwa kokupakisha okuguquguqukayo, kuhlanganiswe namathuba amaningi okuklama, kwenza kube yisisombululo esifanele sokupakisha imikhiqizo eminingi yokudla. Akugcini nje ngokuvikela umkhiqizo kahle, kodwa futhi kunikeza umkhiqizo inzuzo yokukhangisa. Isibonelo, unganikeza amasampula noma izinhlobo zomkhiqizo wakho ezinobukhulu bokuhamba, unamathisele amasampula ezintweni zokukhangisa, noma uwasakaze emicimbini. Konke lokhu kungabonisa umkhiqizo wakho kanye nemikhiqizo kumakhasimende amasha, njengoba ukupakisha okuguquguqukayo kuza ngezindlela eziningi nobukhulu.
Ngaphezu kwalokho, ukupakisha okuguquguqukayo kulungele ukuhweba nge-e-commerce, njengoba abathengi abaningi befaka ama-oda abo ngedijithali ngekhompyutha noma nge-smartphone. Phakathi kwezinye izinzuzo, ukupakisha okuguquguqukayo kunezinzuzo zokuthumela.
Imikhiqizo ifinyelela ukusebenza kahle kwezinto ezibonakalayo njengoba ukupakisha okuguquguqukayo kulula kunezitsha eziqinile futhi kudla imfucuza encane ngesikhathi sokukhiqiza. Lokhu kusiza futhi ekuthuthukiseni ukusebenza kahle kwezokuthutha. Uma kuqhathaniswa nezitsha eziqinile, ukupakisha okuguquguqukayo kulula ngesisindo futhi kulula ukukuthutha. Mhlawumbe inzuzo ebaluleke kakhulu kubakhiqizi bokudla ukuthi ukupakisha okuguquguqukayo kungandisa isikhathi sokudla, ikakhulukazi imikhiqizo emisha nenyama.
Eminyakeni yamuva nje, ukupakisha okuguquguqukayo kuye kwaba yindawo ekhulayo yabaguquli bamalebula, okunikeza imboni yokupakisha amathuba okukhulisa ibhizinisi labo. Lokhu kuyiqiniso ikakhulukazi emkhakheni wokupakisha ukudla.
②Umthelela wegciwane elisha lomqhele
Ezinsukwini zokuqala zobhubhane, abathengi bathutheleka ezitolo ukuze bathole ukudla emashalofini ngokushesha okukhulu. Imiphumela yalokhu kuziphatha, kanye nomthelela oqhubekayo wobhubhane empilweni yansuku zonke, kuthinte imboni yokudla ngezindlela eziningi. Imakethe yokupakisha ukudla ayizange ithintwe kabi yilolu bhubhane. Njengoba kuyimboni ebalulekile, ayizange ivalwe njengamanye amabhizinisi amaningi, futhi ukupakisha ukudla kukhule kakhulu ngo-2020 njengoba isidingo sabathengi semikhiqizo epakishiwe siphezulu. Lokhu kungenxa yokushintsha kwemikhuba yokudla; abantu abaningi badla emakhaya kunokudlela ngaphandle. Abantu bachitha imali eningi ezintweni ezidingekayo kunasezintweni zokunethezeka. Ngenkathi uhlangothi lokuphakelwa kokupakisha ukudla, izinto zokwakha kanye nempahla luye lwaba nzima ukuhambisana nesivinini, isidingo sizohlala siphezulu ngo-2022.
Izici eziningana zalolu bhubhane zithinte le makethe, okungukuthi umthamo, isikhathi sokuhola kanye nochungechunge lokuhlinzeka. Eminyakeni emibili edlule, isidingo sokupakisha siye sashesha, okubaluleke kakhulu ekucutshungulweni ukuze kuhlangatshezwane nezindawo ezahlukahlukene zokusetshenziswa, ikakhulukazi ukudla, iziphuzo kanye nemithi. Amandla okuphrinta amanje omthengisi abangela ingcindezi enkulu. Ukufinyelela ukukhula kokuthengisa ngonyaka okungu-20% kube yisimo esivamile sokukhula kwamakhasimende ethu amaningi.
Ukulindela izikhathi ezimfushane zokuhola kuhambisana nokufika kwama-oda, kubeka ingcindezi eyengeziwe kubaprosesa futhi kuvula umnyango wokukhula kokupakisha okuguquguqukayo kwedijithali. Sibone lo mkhuba uthuthuka eminyakeni embalwa edlule, kodwa ubhubhane luye lwasheshisa ushintsho. Abaprosesa bokupakisha abaguquguqukayo bedijithali ngemuva kobhubhane bakwazile ukugcwalisa ama-oda ngokushesha futhi bathole amaphakheji kumakhasimende ngesikhathi esirekhodiwe. Ukugcwalisa ama-oda ezinsukwini eziyi-10 esikhundleni sezinsuku ezingama-60 kuyinguquko enkulu eguquguqukayo yemikhiqizo, okuvumela imikhiqizo emincane yokupakisha eguquguqukayo yewebhu neyedijithali ukubhekana nesidingo esikhulu lapho amakhasimende eyidinga kakhulu. Ubukhulu bokugijima obuncane busiza ekukhiqizweni kwedijithali, ubufakazi obengeziwe bokuthi inguquko yokupakisha eguquguqukayo yedijithali ayikhulanga nje kuphela, kodwa izoqhubeka nokukhula.
③Ukukhuthazwa okusimeme
Kugcizelelwa kakhulu ukugwema izindawo zokulahla udoti kulo lonke uchungechunge lokuhlinzeka, futhi ukupakishwa kokudla kunamandla okukhiqiza imfucuza eningi. Ngenxa yalokho, izinhlobo kanye nabaprosesa bakhuthaza ukusetshenziswa kwezinto ezihlala isikhathi eside. Umqondo "wokunciphisa, ukusebenzisa kabusha, ukuphinda usebenzise" awukaze ube sobala kangaka.
Umkhuba oyinhloko esiwubonayo endaweni yokudla ukugxila okwandayo ekupakisheni okusimeme. Ekupakisheni kwabo, abanikazi bomkhiqizo bagxile kakhulu kunanini ngaphambili ekwenzeni izinqumo ezisimeme, Lokhu kufaka phakathi izibonelo zokunciphisa usayizi wezinto ukuze kuncishiswe ukunyatheliswa kwekhabhoni, ukugcizelela ekwenzeni kusetshenziswe kabusha, kanye nokusetshenziswa kwezinto eziphinde zasetshenziswa.
Nakuba ingxoxo enkulu ephathelene nokusimama kokupakisha ukudla iqondiswe ekusetshenzisweni kwezinto ezibonakalayo, ukudla ngokwako kungenye into okufanele icatshangelwe. UCollins ka-Avery Dennison uthe: “Imfucuza yokudla ayiyona into ephambili engxoxweni yokupakisha okuzinzile, kodwa kufanele ibe njalo. Imfucuza yokudla ibangela u-30-40% wokunikezwa kokudla e-US. Uma isiye endaweni yokulahla udoti, le mfucuza yokudla ikhiqiza i-methane namanye amagesi athinta indawo yethu. Ukupakisha okuguquguqukayo kuletha impilo ende eshalofini emikhakheni eminingi yokudla, kunciphisa imfucuza. Imfucuza yokudla ibangela iphesenti eliphezulu kakhulu lemfucuza ezindaweni zethu zokulahla udoti, kuyilapho ukupakisha okuguquguqukayo kuholela ku-3% -4%. Ngakho-ke, inani eliphelele lekhabhoni lokukhiqizwa kanye nokupakisha ekupakisheni okuguquguqukayo lihle endaweni ezungezile, njengoba liqhubeka nokugcina ukudla kwethu isikhathi eside ngemfucuza encane.
Ukupakisha okunomanyolo nakho kuthola ukuthandwa okukhulu emakethe, futhi njengomhlinzeki silwela ukukhumbula ukuphinda kusetshenziswe kanye nokwenza umquba lapho sithuthukisa izindlela ezintsha zokupakisha, i-Recyclable Packaging, uhla lwezixazululo zokupakisha eziguquguqukayo eziqinisekisiwe eziphinde zasetshenziswa.
Isikhathi sokuthunyelwe: Julayi-07-2022
