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Umagazini waseBrithani i-"Print Weekly"
Vula ikholomu ethi "Isibikezelo Sonyaka Omusha"
ngesimo sombuzo nempendulo
Mema izinhlangano zokunyathelisa kanye nabaholi bamabhizinisi
Bika ukuthambekela kwentuthuko embonini yokunyathelisa ngo-2023
Yimaphi amaphuzu amasha okukhula imboni yokunyathelisa ezoba nawo ngo-2023
Yimaphi amathuba nezinselele amabhizinisi okuphrinta azobhekana nazo
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abaphrinta bayavuma
Ukubhekana nezindleko ezikhuphukayo, isidingo esihamba kancane
Izinkampani zokunyathelisa kumele zivikele imvelo ngekhabhoni ephansi
Sheshisa ukwenziwa kwedijithali kanye nokwenza ubungcweti
Umbono 1
Ukusheshisa kokwenziwa kwedijithali
Njengoba zibhekene nezinselele ezifana nesidingo sokunyathelisa esihamba kancane, izindleko zezinto zokusetshenziswa ezikhulayo, kanye nokuntuleka kwabasebenzi, izinkampani zokunyathelisa zizovame ukusebenzisa ubuchwepheshe obusha ukubhekana nazo ngonyaka omusha. Isidingo sezinqubo ezenzakalelayo siyaqhubeka nokukhula, futhi ukusheshisa ukwenziwa kwedijithali kuzoba ukukhetha kokuqala kwezinkampani zokunyathelisa.
"Ngo-2023, izinkampani zokunyathelisa kulindeleke ukuthi zitshale imali eningi ekwenzeni idijithali." URyan Myers, umqondisi ophethe weHeidelberg UK, uthe esikhathini sangemva kobhubhane, isidingo sokunyathelisa sisesezingeni eliphansi. Izinkampani zokunyathelisa kumele zifune izindlela ezisebenza kahle kakhulu zokugcina inzuzo, futhi ukusheshisa ukuzenzekela kanye nokwenza idijithali kube yindlela eyinhloko yezinkampani zokunyathelisa esikhathini esizayo.
Ngokusho kukaStewart Rice, inhloko yokunyathelisa kwezentengiselwano eCanon UK nase-Ireland, abahlinzeki bezinsizakalo zokunyathelisa bafuna ubuchwepheshe obungasiza ekunciphiseni izikhathi zokushintsha, ukwandisa amazinga okukhiqiza kanye nokukhulisa imbuyiselo. "Ngenxa yokushoda kwabasebenzi embonini yonke, izinkampani zokunyathelisa ziya ngokuya zifuna ihadiwe nesofthiwe ezenzakalelayo engasiza ekwenzeni lula ukuhamba komsebenzi, ukunciphisa imfucuza kanye nokunciphisa ukusetshenziswa kwamandla. Lezi zinzuzo zikhanga kakhulu izinkampani zokunyathelisa kulezi zikhathi ezinzima."
UBrendan Palin, umphathi jikelele we-Federation of Independent Printing Industries, ubikezela ukuthi ukuthambekela kokwenza izinto ngokuzenzakalela kuzoshesha ngenxa yokwehla kwamandla emali. "Ukwehla kwamandla emali kushukumisele izinkampani ukuthi zisebenzise isofthiwe ethuthukisiwe kanye nemishini ethuthukisa ukuhamba komsebenzi wokuphrinta kusukela ekuqaleni kuya ekugcineni, ngaleyo ndlela kwandise ukusebenza kahle komkhiqizo."
UKen Hanulek, iphini likamongameli wezokumaketha komhlaba wonke kwa-EFI, uthe ukuguqulwa kwedijithali kuzoba yiphuzu elibalulekile lempumelelo yebhizinisi. "Ngezixazululo ezenzakalelayo, isofthiwe yamafu kanye nobuhlakani bokwenziwa, ukusebenza kahle kokuphrinta kufinyelela ezingeni elisha, kanti ezinye izinkampani zizochaza kabusha izimakethe zazo futhi zandise ibhizinisi elisha ngo-2023."
Umbono 2
Kuvela umkhuba wobungcweti
Ngo-2023, ukuthambekela kobungcweti embonini yokunyathelisa kuzoqhubeka nokuvela. Amabhizinisi amaningi agxila ku-R&D kanye nokusungula izinto ezintsha, akha izinzuzo zawo ezihlukile zokuncintisana futhi asize intuthuko esimeme yemboni yokunyathelisa.
"Ukuya kochwepheshe kuzoba ngenye yezindlela ezibalulekile embonini yokunyathelisa ngo-2023." UChris Ocock, umphathi we-akhawunti ye-Indac Technology yase-UK, ugcizelele ukuthi ngo-2023, izinkampani zokunyathelisa kumele zithole imakethe ye-niche futhi zibe ngumholi kulo mkhakha. Izinkampani ezisungula izinto ezintsha nezihola phambili ezimakethe ze-niche kuphela ezingaqhubeka nokukhula nokuthuthuka.
"Ngaphezu kokuthola imakethe yethu ekhethekile, sizobona nezinkampani eziningi zokunyathelisa ziba abalingani abangochwepheshe bamakhasimende." UChris Ocock uthe uma kunikezwa izinsizakalo zokunyathelisa kuphela, kulula ukukopishwa ngabanye abahlinzeki. Kodwa-ke, ukuhlinzeka ngezinsizakalo ezengeziwe ezinenani, njengokuklama kokudala, kuzoba nzima ukuzishintsha.
URob Cross, umqondisi weSuffolk, inkampani yokunyathelisa ephethwe ngumndeni waseBrithani, ukholelwa ukuthi ngenxa yokwenyuka okukhulu kwezindleko zokunyathelisa, iphethini yokunyathelisa iye yashintsha kakhulu, futhi imikhiqizo enyathelisiwe esezingeni eliphezulu iyathandwa yimakethe. U-2023 uzoba yisikhathi esihle sokuhlanganiswa okuqhubekayo embonini yokunyathelisa. "Njengamanje, amandla okunyathelisa asengaphezulu, okuholela ekwehleni kwentengo yemikhiqizo yokunyathelisa. Ngithemba ukuthi yonke imboni izogxila ezinzuzweni zayo futhi inikeze amandla ayo ngokugcwele, kunokuba imane iphishekele inzuzo."
"Ngo-2023, ukuhlanganiswa komkhakha wokunyathelisa kuzokhula." URyan Myers ubikezela ukuthi ngaphezu komthelela wokwehla kwamandla emali okukhona kanye nokubhekana nesidingo esiphansi esizoqhubeka ngo-2023, izinkampani zokunyathelisa kumele zibhekane nezindleko zamandla eziphezulu kakhulu. Ukukhula, okuzokwenza izinkampani zokunyathelisa zibe ngochwepheshe kakhulu futhi zithuthukise ukusebenza kahle kokukhiqiza.
Umbono 3
Ukusimama kuba yinto evamile
Intuthuko esimeme ibilokhu iyindaba ekhathazayo embonini yokunyathelisa. Ngo-2023, imboni yokunyathelisa izoqhubeka nalo mkhuba.
"Embonini yokunyathelisa ngo-2023, intuthuko eqhubekayo ayiseyona nje umqondo, kodwa izohlanganiswa nohlelo lokuthuthukiswa kwebhizinisi lwezinkampani zokunyathelisa." U-Eli Mahal, umqondisi wokumaketha webhizinisi lamalebula nokupakisha imishini yokunyathelisa yedijithali ye-HP Indigo, ukholelwa ukuthi intuthuko eqhubekayo izobekwa ohlwini lwezinto ezizokwenziwa yizinkampani zokunyathelisa futhi yafakwa ohlwini oluphezulu lwentuthuko yamasu.
Ngokombono ka-Eli Mahal, ukuze kusheshiswe ukuqaliswa komqondo wentuthuko esimeme, abakhiqizi bemishini yokunyathelisa kumele babheke ibhizinisi labo kanye nezinqubo zabo zizonke ukuqinisekisa ukuthi banikeza izinkampani zokunyathelisa izixazululo ezingenamthelela omkhulu emvelweni. "Njengamanje, amakhasimende amaningi atshale imali eningi ukunciphisa izindleko zamandla, njengokusebenzisa ubuchwepheshe be-UV LED ekunyatheliseni kwe-UV kwendabuko, ukufaka amaphaneli elanga, kanye nokushintsha kusuka ekunyatheliseni kwe-flexo kuya ekunyatheliseni kwedijithali." U-Eli Mahal unethemba lokuthi ngo-2023, izinkampani zokunyathelisa eziningi zizophendula ngokuzikhandla enkingeni yamandla eqhubekayo futhi ziqalise izixazululo zokonga izindleko zamandla.
UKevin O'Donnell, uMqondisi we-Graphics Communications and Production Systems Marketing, e-Xerox UK, e-Ireland nase-Nordics, naye unombono ofanayo. "Intuthuko eqhubekayo izoba yindawo okugxilwe kuyo izinkampani zokunyathelisa." UKevin O'Donnell uthe izinkampani eziningi zokunyathelisa zilindele kakhulu ukusimama okunikezwa abaphakeli bazo futhi zidinga ukuthi bakhe izinhlelo ezicacile zokuphatha ukukhishwa kwekhabhoni kanye nomthelela emphakathini emiphakathini ebamukelayo. Ngakho-ke, intuthuko eqhubekayo ithatha isikhundla esibaluleke kakhulu ekuphathweni kwansuku zonke kwamabhizinisi okunyathelisa.
"Ngo-2022, imboni yokunyathelisa izoba nezinselele eziningi. Abahlinzeki abaningi bezinsizakalo zokunyathelisa bazothinteka yizici ezifana namanani aphezulu kagesi, okuzoholela ekukhuphukeni kwezindleko. Ngesikhathi esifanayo, kuzoba nezidingo zobuchwepheshe eziqinile zokuvikela imvelo nokonga amandla." UStewart Rice ubikezela ukuthi ngo-2023, imboni yokunyathelisa izokwandisa isidingo sayo sokuzinza nokuvikela imvelo emishinini, kuma-inki nasezintweni ezisetshenziswayo, futhi ubuchwepheshe obungaphinde bukhiqizwe, obungabuye buthuthukiswe kanye nezinqubo ezinobungani nemvelo zizothandwa yimakethe.
ULucy Swanston, umqondisi ophethe weKnuthill Creative e-UK, ulindele ukuthi ukusimama kube yisihluthulelo ekuthuthukisweni kwezinkampani zokunyathelisa. “Ngithemba ukuthi ngo-2023 kuzoba 'nokuhlanzwa okuluhlaza' okuncane embonini. Kumelwe sabelane ngomthwalo wemfanelo wezemvelo futhi sisize imikhiqizo nabathengisi baqonde ukubaluleka kwentuthuko eqhubekayo embonini.”
(Ukuhumusha okuphelele okuvela kuwebhusayithi esemthethweni yomagazini waseBrithani i-"Print Weekly")
Isikhathi sokuthunyelwe: Ephreli-15-2023
