Ukuphrinta ngegravure kusiza ekwenzeni kube ngokwakho ukupakisha, Njengoba isisho sithi, "abantu bathembele ezingutsheni, uBuddha uthembele ezingutsheni zegolide", futhi ukupakisha okuhle kuvame ukuba nendima ekwengezeni amaphuzu. Ukudla akuhlukile. Nakuba ukupakisha okulula manje kukhuthazwa futhi ukupakisha ngokweqile kuphikiswa, ukwakheka kokupakisha okunomusa, okucwengekile nokudala kusadlala indima ebalulekile ekumaketheni kokudla. Ukuze kuhambisane nesivinini esisheshayo sokushintsha kwesidingo sabathengi, abakhiqizi bemikhiqizo yokupakisha badinga ukuhlala besungula izinto ezintsha, ngakho-ke ubuchwepheshe bokupakisha izinto ezintsha buzoya kuphi esikhathini esizayo?
Izinguquko eziqhubekayo emikhubeni yabathengi ziye zabangela ubuchwepheshe besimanje ukuthi buhlinzeke ngezimo ezanele ukuze izinkampani zokupakisha zihlale zinemibono emisha. Ukuhlaziywa nokuhlolwa komkhuba wentuthuko yesikhathi esizayo yokupakisha kungabukwa ezicini ezine ezilandelayo.
uhlobo lwasendulo
Ama-Olimpiki aseLondon ka-2012, umshado weNkosana uWilliam noKate Middle, ukugcotshwa komqhele weNdlovukazi kanye nangaphezulu kwenza umhlaba wazizwa ubuzwe nokuziqhenya kwabantu baseBrithani. Ngenxa yalokho, imboni yokupakisha yase-UK nayo ibhekane nezinguquko ezifanayo, izimpahla ekwakhiweni kokupakisha ukuze zinake kakhulu isitayela sendabuko kanye nomqondo wokuklama okukhumbula isikhathi esidlule, ngoba uhlobo oludala lungabonakalisa kakhulu umuzwa wokuvuthwa e-UK.
Ukupakisha okudala akugcini nje ngokudlala indima ebalulekile kulo mkhuba, kodwa futhi kuveza umuzwa wokuthembeka. Ngokusekelwe kulokhu, izinhlobo eziningi nemikhiqizo kungadonsela ukunaka kwabathengi kalula, ngoba bayazi ukuthi bangathenjwa umphakathi, futhi ukupakisha kwenzeka ukuthi kudlulise lo myalezo obalulekile.
Ukupakishwa okwenziwe ngokwezifiso
Ukuphrinta okwenziwe ngokwezifiso kube ngelinye lamathuluzi asebenza kahle kakhulu emikhiqizo ukuheha amakhasimende. Inkampani yeziphuzo i-Coca-Cola iyisebenzise ngendlela engokoqobo, futhi yandise isabelo sayo semakethe ngokunyathelisa amalebula enziwe ngokwezifiso amabhodlela ahlukene okupakisha, okuthuthukise kakhulu ithonya lomkhiqizo wayo wenkampani futhi kuye kwaqashelwa kakhulu yimakethe. Kudingeka kugcizelelwe ukuthi i-Coca-Cola iyisiqalo nje, futhi imikhiqizo eminingi emakethe manje isiqala ukuhlinzeka abathengi ngokupakishwa okwenziwe ngokwezifiso. Isibonelo, i-vodka, ilebula yewayini isebenzisa imiklamo eyingqayizivele eyenzelwe wena eyizigidi ezingu-4, okwenza kube yintandokazi yabathengi.
Abahlinzeki bemikhiqizo sebeqalile ukuthuthukisa ithonya labo lenkampani nge-inthanethi kanye nezinkundla zokuxhumana, futhi abathengi banokuqonda okujulile nokujulile kwegama elithi ukwenza ngokwezifiso kunangaphambili. Isibonelo, i-Heinz ketchup, ethandwa kakhulu ku-Facebook e-United States, ithandwa kakhulu ngoba ungayinika abangani bakho nabathandekayo bakho njengesipho. Ngesikhathi esifanayo, intuthuko yezobuchwepheshe yenze umkhiqizo waba nobuciko futhi washibhile, futhi ukwanda kokupakisha okwenziwe ngokwezifiso kubonisa kahle amandla embonini yokupakisha.
Ukupakisha okuncane
Ukuze baphumelele emakethe, amabhrendi kudingeka aqonde izidingo eziyisisekelo zabathengi. Isibonelo, ukupakisha okulula kufaneleka kubathengi abasemgwaqweni, abangenaso isikhathi sokuvula amabhokisi amakhulu nayinkimbinkimbi. Ukupakisha okusha nokulula, njengamaphakethe athambile ayisicaba angacindezelwa futhi asakazwe kubantu abahlukene, kuyicala eliphumelele kakhulu.
Ukupakisha okulula kungafakwa ohlwini olufushane lokupakisha okuhle, ukugxila kulula ekuvuleni. Ngaphezu kwalokho, ukupakisha komkhiqizo kungasiza abathengi ukuthi bahlukanise inani elithile ngaphandle kokwazi inani, okwenza ukupakisha komkhiqizo kubukeke kukuhle kakhulu.
ukupakishwa kokudala
Kubanikazi bemikhiqizo, umgomo omkhulu wokupakisha okuhle ukuwina ukunaka kwabathengi eshalofini lezitolo ezinkulu, okubashukumisela ukuthi bagcine bethenga, okubizwa ngokuthi uthando ekuqaleni kokubona. Ukuze kufezwe lokhu, imikhiqizo kumele iveze ukuhluka kwemikhiqizo yabo lapho ikhangisa. I-Budweiser iphumelele kakhulu ekuhlukaniseni ukupakisha komkhiqizo, futhi ukupakisha okusha kobhiya kuyakhanga amehlo ngesimo sethayi. I-Champagne eyasungulwa yiChateau Taittinger eFrance nayo ipakishwe emabhodleleni anemibala ehlukene, futhi ekugcineni ithandwa kakhulu emakethe.
Isizathu sokuthi imikhiqizo eminingi yemikhiqizo ingahluka ukuthi idlulisela umqondo wokuthi lokho okubonayo yilokho okutholayo. Ngokufanayo, eminye imikhiqizo yotshwala ikhetha ukusebenzisa imiqondo yokuklama yakudala ukuze ithumele abathengi isignali ethembekile. Ukwethembeka, ubulula kanye nokuhlanzeka konke kuyimilayezo ebalulekile imikhiqizo efuna ukuyithumela kumakhasimende ayo.
Ngaphezu kwalokho, abathengi bakhathazekile kakhulu ngokuvikelwa kwemvelo okuluhlaza, ngakho-ke abanikazi bomkhiqizo nabo kudingeka babonise ukuvikelwa kwemvelo kwemikhiqizo ekupakishweni komkhiqizo. Izinto ezinsundu, ukupakishwa okucocekile, kanye namafonti aklanywe kalula konke kwenza abathengi bacabange ngokuba nobungane nemvelo.
Isikhathi sokuthunyelwe: Juni-15-2022
