Ukuphrinta kwe-Gravure kusiza ukwenza ukupakisha kube ngokwakho，Njengoba isisho sithi, "abantu bathembele ezingutsheni, uBuddha uthembele ezingutsheni zegolide", futhi ukupakishwa okuhle kuvame ukudlala indima ekwengezeni amaphuzu. Ukudla kunjalo. Nakuba ukupakisha okulula manje sekukhuthazwa futhi ukupakishwa ngokweqile kuyaphikiswa, umklamo wokupakisha ovulekile, ocolisisiwe nonobuciko usadlala indima ebalulekile ekukhangiseni kokudla. Ukuze uhambisane nesivinini esisheshayo soshintsho esidingweni sabathengi, abakhiqizi bemikhiqizo yokupakisha bahlale bedinga ukuhlala besungula izinto ezintsha, ngakho-ke ubuchwepheshe bokupakisha buzoya kuphi ngokuzayo?
Izinguquko eziqhubekayo emikhubeni yabathengi zenze ubuchwepheshe besimanje bunikeze izimo ezanele zezinkampani ezipakishayo ukuze zihlale zenza izinto ezintsha. Ukuhlaziywa nokuhlolwa kwenkambiso yentuthuko yesikhathi esizayo yokupakisha kungabukwa kulezi zici ezine ezilandelayo.
uhlobo lwasendulo
I-London Olympics ka-2012, umshado kaNkosana uWilliam kanye noKate Middle, ukugcotshwa komqhele weNdlovukazi futhi ngaphezulu kwenza umhlaba wazizwa eshisekela izwe kanye nokuziqhenya kwabantu baseBrithani. ukunaka kakhulu ukukhombisa isitayela sendabuko kanye nomqondo wokuklama we-nostalgic, ngoba uhlobo oludala lungabonisa kakhulu umuzwa wokuvuthwa e-UK.
Ukupakishwa kwakudala akugcini nje ukudlala indima ebalulekile kulo mkhuba, kodwa futhi kuveza umuzwa wokuthembeka. Ngokusekelwe kulokhu, imikhiqizo eminingi nemikhiqizo ingathola kalula ukunakwa kwabathengi, ngoba bayazi ukuthi bangathenjwa ngumphakathi, futhi ukupakishwa kwenzeka ukudlulisa lo mlayezo obalulekile.
Ukupakishwa komuntu siqu
Amaphrinti okupakisha omuntu siqu abe elinye lamathuluzi asebenza kahle kakhulu emikhiqizo ukuheha amakhasimende. Inkampani yesiphuzo i-Coca-Cola isifake ekusetshenzisweni okungokoqobo, futhi yandise isabelo sayo semakethe ngokuphrinta amalebula aqondene nawe amabhodlela okupakisha ahlukene, okulithuthukise kakhulu ithonya lomkhiqizo wayo wenkampani futhi okuye kwaqashelwa kakhulu yimakethe. Kudingeka kugcizelelwe ukuthi i-Coca-Cola iyisiqalo nje, futhi imikhiqizo eminingi emakethe manje isiqala ukunikeza abathengi ukupakisha okuqondene nomuntu. Isibonelo, i-vodka, ilebula yewayini isebenzisa imiklamo eyingqayizivele eyizigidi ezi-4, iyenza intandokazi yabathengi.
Abahlinzeki bemikhiqizo sebeqalile ukuthuthukisa ithonya labo lebhizinisi nge-inthanethi nenkundla yezokuxhumana, futhi abathengi banokuqonda okujulile nokuphelele kwegama elithi ukwenza kube ngokwakho kunangaphambili. Isibonelo, i-ketchup ye-Heinz, ethandwa kakhulu ku-Facebook e-United States, ithandwa kakhulu ngoba ungakwazi ukuyipha njengesipho kubangani bakho nakubantu obathandayo. Ngesikhathi esifanayo, ukuthuthuka kobuchwepheshe kwenze umkhiqizo waba nokudala futhi ushibhile, futhi ukukhuphuka kokupakishwa komuntu siqu kuwumfanekiso omuhle wobungqabavu bemboni yokupakisha.
I-sub-package
Ukuze aphumelele emakethe, imikhiqizo idinga ukuqonda izidingo eziyisisekelo zabathengi. Isibonelo, ukupakishwa okulula kufanelekile kubathengi emgwaqweni, abangenaso isikhathi sokuvula amabhokisi amakhulu futhi ayinkimbinkimbi. Ukupakisha okusha futhi okulula, okufana namaphekhi athambile ayisicaba angakhanywa futhi asatshalaliswe kubantu abahlukene, kuyicala eliyimpumelelo kakhulu.
Ukupakisha okulula kungabuye kufakwe ohlwini lwamaphakheji amahle, kugxilwe ekululameni kokuvula. Ngaphezu kwalokho, ukupakishwa komkhiqizo kungasiza futhi abathengi ukuthi bahlukanise inani elithile ngaphandle kokwazi inani, okwenza ukupakishwa komkhiqizo kubukeke kuthandeka kakhulu.
ukupakisha creative
Kubanikazi bomkhiqizo, umgomo omkhulu wokupakishwa okuhle uwukuzuza ukunaka kwabathengi eshalofini lesitolo esikhulu, okubashukumisela ukuthi bagcine bethenge, okuyilokho okubizwa ngokuthi uthando ekuqaleni kokubona. Ukuze kuzuzwe lokhu, amabhrendi kufanele akhulume ngokuhluka kwemikhiqizo yawo lapho akhangisa. I-Budweiser iphumelele kakhulu ekuhlukaniseni ukupakishwa komkhiqizo, futhi ukupakishwa kukabhiya okusha kudonsa amehlo kusimo se-bow tie. I-Champagne eyethulwe ngu-Chateau Taittinger e-France nayo ifakwe emabhodleleni anemibala ehlukene, futhi ekugcineni idume kakhulu emakethe.
Isizathu sokuthi kungani imikhiqizo eminingi yemikhiqizo ingahluka ukuthi idlulisela umqondo walokho okubonayo yilokho okutholayo. Ngokufanayo, ezinye izinhlobo zotshwala zikhetha ukusebenzisa imiqondo yedizayini yakudala ukuze zithumele abathengi isignali ethembekile. Ubuqotho, ubulula kanye nokuhlanzeka yonke imilayezo ebalulekile izinkampani ezifuna ukuyithumela kumakhasimende abo.
Ngaphezu kwalokho, abathengi nabo bakhathazeke kakhulu ngokuvikelwa kwemvelo okuluhlaza, ngakho-ke abanikazi bomkhiqizo nabo badinga ukukhombisa ukuvikelwa kwemvelo kwemikhiqizo ekufakweni komkhiqizo. Izinto ezinsundu, ukupakishwa okucocekile, namafonti edizayini elula konke kwenza abathengi bacabange ngokuba ne-eco-friendly
Isikhathi sokuthumela: Jun-15-2022